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DIEL SPORT’s thermal technical underwear product line features base-layer clothing for sports that became a commodity and even casual in the last few years. These are sophisticated products with many features and benefits.
The original idea of the studio for the packaging was a metal can with minimalistic typographic artwork, arranged as newspaper cover page with dedicated content referring to the product features and working as actual product manual.
The product itself was issued as limited edition of 1000 copies.
This project was nominated in the Best Packaging category at FARA festival.