Oh yeah: design collective is a studio for brand design, packaging and strategic communication and also an independent creative label hosted and run by the art director Ivan ‘Gio’ Stoilov and located in Sofia, Bulgaria. In 2003, with experience acquired over twenty years in the creative departments of international advertising agencies Radostin Peshev, Gio Stoilov and Vesselina Toulevska , the company’s founders, set out to establish an agency studio with the intention of assisting primarily local businesses and entrepreneurs as they navigate the complexities of strategic communication and brand advertising. The studio strictly follows the belief in the oh yeah ways, which builds on design values, Gestalt Principles and promotes design as a most sustainable merit apart from any other product feature or brand asset. In our view, packaging is the most important resource of the characteristics and attributes of a product, which is why it is not only the media and tool that has the most important impact on the success of the product’s positioning and performance, but also the quality that has the highest influence on the brand health.


The main ambition is to mark one True Insight and tailor to it a Genuine Design. The Practice of profound observation and inspirational application of skills in managed professional, yet cordial environment of a experienced team of collaborators with integral professional and social abilities produces visually convenient and emotionally charged world around the subject. Our purpose is to model that Practice to a perpetual cycle that grants awareness, gives prominence and seizes the minds of the public.


studio address:
6 Major Pavel Pavlov str.
1404 Sofia, Bulgaria

+359 2 8625 108;
+359 88 5166 108;
+359 88 8605 722;


Contact Info

core collective

Ivan 'Gio' Stoilov

Creative Director / Partner

Vesselina Toulevska

Client Service Director / Partner


Brand Identity

Brand Logo, Visual ID, Brand toolkit, Custom Types and Signatures, Total Design, Corporate visual system, Stationery, Fleet Design

Product Packaging Design

Concept Sketching, Structural Design, 3D Visualization, Industrial Prototyping, Label Design, Graphic Design and pre-print preparation

Illustration and Mock Up

3D Object Modeling. Pack-shot and mock-up preparation. Character, Environment and texture illustration.

Photography and Digital Imaging

Photo session organization, logistics and management. Location scouting and castings. Product and advertising photo shooting. Digital imaging, retouching and finalization.

Creative Writing

Naming, Copy Writing for Advertising, Press Releases, Articles etc.

Web site and content

Theme based websites preparation and completion. UX/UI. Content creation and implementation.

Audio/Video Production

Audio and video recording and editing. Audio Signatures. Voice overs. Scripting and storyboarding. Concept credits and titles.

Strategic Support and Advisory

Brand Strategy, Research, Competition and Positioning evaluation, Communication Strategy and Planning

Some Of Our Clients