If the mountain were your home, would you have a security cam? And pets? What would your sofa and your wardrobe be? What would the rooms look like, or even the WC? Who would come to visit and would you offer them snowshoes for slippers? Diel Sport makes the mountain feel like home, all the rest is up to you.
The campaign has national coverage in sport and lifestyle magazines and also billboards.
These series was shortlisted in print-ad category in D&AD 2006.