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[ 20 YEARS INTO SNOW ] campaign was dedicated to the 20 anniversary of DIEL Sport brand . A graphical logo device [ 20 YEARS INTO SNOW ] was announced and placed over brand publications true that year. The main event announced as a rock concert, fashion review and dance party, placed in Sofia famous MIXTAPE5 club became a true fan gathering venue. The OneFlakeHead graphic gain an authentic recognition in snow society and became an icon not only among Diel Sport followers.