In 2001, driven by bold vision and decades of expertise honed at international advertising agencies, creative directors Radostin Peshev (DesignOne) and Gio Stoilov team up with a copywriter and copyright specialist Vesselina Toulevska to launch a brand consultancy and design studio, formally constituted as oh yeah Ltd. in 2005, with a mission to empower local businesses and entrepreneurs with strategic and imaginative support as they navigate the challenges and complexities of building and evolving their brands and products. Between 2001 and 2019, we were the creative backbone of DIEL SPORT, the dedicated force that propelled the brand to its position as the #1 Bulgarian sports-brand.

The studio is deeply committed to the philosophy and the creative approach rooted in Design Theory and Gestalt Principles of Perception. We champion and uplift design not just as an aesthetic choice, but as the most enduring and impactful element of a brand, surpassing other features or assets in long-term value. oh yeah always promotes the true believe that the branding and the packaging plays a pivotal role in defining a product’s identity and attributes. It’s not only the primary medium through which a product communicates and performs in the market, but also a critical factor in shaping and sustaining the positioning and overall brand health.

The main ambition in communicational problem solving is to find, recognize and mark one True Insight and tailor to it a Genuine Design – the essence and the result of a practice built on profound observation and the inspired application of skill within a well‑managed, professional yet warm collaborative environment. When an experienced team works with integrity—both creatively and socially—it creates a visually coherent and emotionally resonant world around the subject. Its main purpose is to shape this practice into a Continuous Cycle that builds awareness, elevates significance, and captures the minds of the public.